Win Gen Z Loyalty: Why You Need a Technology Systems Integrator for Your ATM/ITM Strategy

Today’s consumers don’t just want to bank — they want to belong. They expect seamless access, personalized guidance, and technology that works as hard as they do.

ATM/ITM truly are strategic assets and often seen as one of the most important offerings for your clients—essential for trust, growth, and long-term success, especially for the Gen Z generation.

Gen Z are experts at navigating the digital arena, yet they value cash above debit card use. They seek peer recommendations and authentic connections. Furthermore, they don't necessarily trust the oldest or biggest institution; they trust the one that feels most technologically prepared, transparent, easy to use, backed by social proof, and has integrated services. They’ll choose the new FI in town with 24-hour ATM/ITM accessibility over a revered traditional bank with outdated technology. For them, the ability to grab cash whenever they wish or have a quick, on-demand human interaction—whether face-to-face or through video—is all part of what builds loyalty. This is why ATMs and ITMs are so incredibly critical to every FI's future.

The data is clear: nearly 40% of consumers now go an entire year without stepping into a physical location for routine services. A signal that financial institutions must be strategic, intentional, and human-first.

Modern ITMs make it possible to meet with a teller, share documents, verify ID, capture signatures, manage accounts, and even handle complex conversations about loans or investments. They extend branch hours without requiring more staff, giving customers greater access while helping institutions work smarter. And because one teller can serve multiple ITMs, efficiency improves, costs drop, and consumers still receive the service they expect. It is a win-win.

But success doesn’t come from technology alone. It comes from how that technology is integrated, supported, and delivered. This is where NuSource stands apart. Unlike vendors that simply sell equipment, NuSource takes responsibility for the outcome. As a full-service Technology Systems Integrator, we guide the entire process—from strategy to deployment—using only in-house, OEM-trained technicians. No subcontractors, no shortcuts. Just consistent, seamless execution. Our industry-leading Net Promoter Score reflects the trust we’ve built by doing things right every time.

Learn how to upgrade your FI.

Technology Driven Efficiency & Service — NuSource  

Talk to a representative today!