3 Strategic Ways to Get More Value from Your Existing Self-Service Network
Your ATM/ITM network is one of the few financial channels customers can see, touch, and depend on around the clock. Its performance sends a message every day about the reliability, convenience, and capabilities of your financial institution.
A well-run self-service network can also do considerably more than dispense cash. Modern technology gives financial institutions opportunities to improve availability, expand customer service, and create additional value from a channel that is already in place. Here are three areas worth considering:
1. Make Availability a Priority
Customers expect an ATM or ITM to work when they approach it. Availability is part of the experience, and every outage affects confidence in the channel.
Today’s remote-management tools provide much greater visibility into terminal performance. NuSource’s NuView technology supports real-time monitoring, remote diagnostics, software distribution, electronic journal management and security patching across the network. Many issues can be diagnosed remotely, allowing technicians to arrive better prepared when an on-site visit is required. Security patches can also be deployed during lower-traffic periods to reduce disruption.
That level of visibility helps financial institutions manage the network proactively and keep equipment available for the customers who depend on it.
2. Expanding What Your Self-Service Network Can Accomplish
Modern ATM and ITM technology can take on a much larger role in the customer journey.
Depending on the equipment and integration, the self-service channel can support deposits, withdrawals, denomination selection, check transactions, cash recycling and other expanded services. Core-integrated ITMs can extend that functionality considerably further, allowing customers to independently complete transactions that traditionally required staff assistance.
The operational benefit follows naturally. Routine activity moves efficiently through self-service while staff remain available for questions, financial guidance and higher-value conversations.
The technology can also help create a more consistent experience between digital and physical channels. Customers accustomed to fast, intuitive digital interactions increasingly expect the same convenience when they visit a physical location or drive-up.
3. Put the Network to Work as a Communication Channel
Every ATM or ITM interaction is also a customer touchpoint.
Marketing screens can promote services, financial products, community initiatives, seasonal messages or other institution priorities directly at the terminal. NuSource technology allows approved screen content to be managed remotely across individual machines or the broader fleet.
That opportunity is easy to underestimate. Research cited by Diebold Nixdorf found that 11% of consumers who purchased a financial product first became aware of it through a message displayed on an ATM screen.
A channel already being used for transactions can therefore support customer communication and revenue opportunities without adding another marketing platform.
Get More From the Network You Already Have
Modernization creates the greatest value when availability, functionality, software, security, and customer experience are considered together.
NuSource helps financial institutions connect those pieces through Hyosung ATM/ITM technology, operational intelligence, remote management, software support, integration, and service expertise. The result is a self-service network that is easier to manage, more useful to customers, and capable of contributing more to the institution.
Your ATM/ITM network is already working every day. The question is whether you are getting everything you can from it. Contact your NuSource representative to explore where your self-service channel can do more.
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Technology Driven Efficiency & Service — NuSource
