ATMs and ITMs are essential to the customer experience. They help financial institutions provide convenient access, reduce pressure on branch staff, and support a more efficient self-service channel. At first, the cost can seem straightforward: the equipment, the maintenance agreement, and the services needed to keep cash moving. Those numbers matter, but they do not explain the full story.
As ATM and ITM technology become more advanced, the work required to manage it also becomes more complex. Software updates, security requirements, compliance expectations, service response, remote monitoring, and lifecycle planning all affect the long-term cost of managing the equipment in-house.
Freedom ATM helps financial institutions reduce service headaches, manage lifecycle costs, software demands, and day-to-day management through one trusted program.
01
Where the Costs Start to Grow
When a financial institution purchases an ATM or ITM, the conversation usually starts with the hardware. What type of machine is needed? Will it be a traditional ATM or a more advanced ITM with video teller functionality? Where will it be placed? What physical security, connectivity, and processing requirements need to be included? Those decisions can quickly increase the total investment. The equipment itself may be only one part of the cost once installation, network connectivity, processing, security considerations, and other requirements are factored in. This is a significant investment in itself, but there are other, less obvious ongoing costs. From there, financial institutions also need to account for ongoing requirements, including software updates, compliance support, EMV standards, tax and insurance responsibilities, remote monitoring, security needs, ADA considerations, and physical supplies. There are also service events that may fall outside a standard contract. Vandalism, water intrusion, customer-caused damage, weather-related repairs, third-party errors, after-hours dispatches, and no-fault-found visits can all create additional costs, coordination time, and operational frustration.
02
More Work Than Expected
When an ATM or ITM goes down, the issue rarely stays isolated to the machine. Customers notice, branch staff hear about it, and operations teams need answers. What starts as a service ticket can quickly turn into follow-up calls, status checks, internal updates, and questions about who owns the next step, especially when multiple vendors are involved, all of which cause costly delays.
03
When Ownership of Equipment Limits Flexibility
Every dollar committed to equipment ownership is capital that cannot be used elsewhere, whether for branch improvements, lending opportunities, technology upgrades, or other growth initiatives. That becomes even more important when equipment is viewed across its full replacement cycle. ATMs/ITMs are long-term assets, but they also depreciate, age, and eventually need to be upgraded or replaced. For larger fleets, the capital committed to self-service equipment can quickly become substantial. NuSource’s Freedom ATM gives financial institutions another way to manage that investment. Instead of tying up large amounts of capital in equipment ownership, the program helps create a more predictable monthly structure while keeping the self-service channel supported, maintained, and planned for over time.
A Proactive Partnership
Why NuSource?
ATMs and ITMs are integrated technology platforms with software, operations, applications, and security requirements.
Without a proactive partner, this work can fall heavily on internal IT and operations teams. Even when those teams are fully capable, ATM/ITM management may not be their only responsibility, and the cost of delayed service can add up quickly.
In-House, OEM-Trained Technicians
No Subcontracted Service Work
Service Vehicles Stocked with 100s of Parts
Level 3 Remote Monitoring & Diagnostics
Managed Software Updates & Patching
Annual Maintenance Inspections
Freedom ATM by NuSource:
NuSource-Owned ATM/ITM Equipment
Installation & Implementation
Network Connectivity
In-House, OEM-Trained Technicians
Security, Service & Maintenance
Managed Software Updates & Patching
Compliance Support
EMV Standards
Remote Monitoring & Diagnostics
ADA Considerations
Physical Supplies & Service Needs
Flexible Program Options
A Fixed Monthly Program with Fewer Surprises
Freedom ATM is a fixed-monthly managed services program that helps financial institutions reduce internal coordination, improve service consistency, and better understand the ongoing costs of supporting their ATM/ITM fleet.
Instead of treating FI handling service, software, maintenance, and equipment as separate expenses or vendor conversations, Freedom ATM proactively and cohesively aligns key support areas through a fixed monthly program.
That gives leadership a clearer way to plan budgets and growth, plus it gives branch, IT, and operations teams a more efficient way to manage the channel.
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The NuSource team consistently exceeds our expectations for service and for working as partners, not just vendors.
WEST GATE BANK
Partnerships to Secure Your Branch
